Technology has had a huge impact on all business sectors. For tourism, technology and how to harness its power is vital for strong business performance. How does all this benefit outdoor recreation? In this final session in the series we ask what real benefits the growth in technology - particularly social media and the web - has brought to the sector. How can we be sure we're catering for the digital age, does technology enhance the visitor experience and what new developments might there be on the horizon.
For further information on digital marketing in the tourism industry please visit Tourism Intelligence Scotland - Shine Online Guide:
Transcripts can be made available on request by emailing firstname.lastname@example.org or calling +44 (0) 1463 244 484