Is my website working? 64% of visitors to Scotland book their accommodation online. Booking direct on the providers website is the most popular method. Creating a website takes time money and effort, so you want to ensure that it is worth it and you are getting additional business in return.
This webinar introduces the key factors that make a good website and how tools like Google Analytics can help you ensure your website is working for you and your customers. This webinar outlines some of the most important things you can monitor with the click of a button on Google Analytics to learn more about your customers, how they use your website and which bits they find most interesting or useful.
For further information on Google Analytics please visit Dr Simone Kurtzke blog - http://socialscotland.com/blog/google-analytics-basics-smes/
For further information on digital marketing in the tourism industry please visit Tourism Intelligence Scotland - Shine Online Guide: http://www.tourism-intelligence.co.uk/develop-your-business/practical-tools/shine-online
Transcripts can be made available on request by emailing firstname.lastname@example.org or calling +44 (0) 1463 244 484