29% of visitors use social media to talk about their trip while they are here, and that rises to 47% sharing their experience online when they return home.
The increasing importance of social media and the need to ensure that your website is up to date with what your customers need and want, means that you are probably going to have to create some form of online marketing activity plan. This session looks at the reality of what that might include, and the time and skills required.
For further information on digital marketing in the tourism industry please visit Tourism Intelligence Scotland - Shine Online Guide:
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