This webinar took place on Wednesday 27 November. It's now availbale to watch again below.
The next in our series of tourism webinars will focus on business tourism.
Representing almost a quarter of all tourism business in the UK, business tourism is comprised of attendance at conferences, trade fairs and exhibitions, incentive trips, corporate hospitality events and individual business trips.
With business travellers spending on average three times more than leisure visitors, this is by far the most lucrative, high spend, high yield form of tourism. It can also provide a great platform to showcase our country and is worth £1.9bn to the Scottish economy, according to VisitScotland.
Full of practical tips, this webinar looks at what the potential of this vitally important market means for businesses and will be of interest to both rural and urban operators right across Scotland. We will look at the relationship between tourism businesses and agents and discuss the benefits that working closely together can bring. The session will also include information on current market trends and visitor expectations from the perspective of our two speakers.
Our guest speakers are:
Judy Rae from Glasgow Science Centre
Judy is Head of Corporate Events at Glasgow Science Centre. Since pre-launch of the £73m international attraction for Scotland she has been responsible for the vision, creation and execution of the corporate event experience at GSC which has generated over £15m for the sector in Scotland since the Centre's inception.
GSC's mission to promote the understanding of science and technology has given the events team scope to develop an innovative, on-brand corporate offering for which they have won several awards including Scottish Thistle Award for Business Tourism and Scottish Events Awards for best in-house event and Unique venue in Scotland and hosted prestigious clients from home and overseas.
Judy is a highly motivated business development leader, experienced in both the private and public sectors within the Business Tourism Industry in Scotland. She is passionate about the industry's growth and dedicated to her role as representative and advocate of the sector. In her career to date she has headed up the sales and convention teams at Greater Glasgow & Clyde Valley Convention Bureau and the Kingdom of Fife Convention Bureau and previously enjoying business development roles at both Glasgow University, Concorde Services and the Turnberry Hotel.
Scott Robertson from Hello Scotland
Scott was born in Zimbabwe to Scottish parents, later moving to Swaziland and came to live in Scotland in his early teens. With a career in hospitality in mind he studied Hotel Management at Queen Margaret University in Edinburgh. After graduating Scott found a place on the Graduate Management Programme at the Dalmahoy Hotel, Golf and Country Club (which later became a Marriott).
Following a two year stint as a holiday rep in Europe, Scott was back in Edinburgh at the Balmoral Hotel working in the conference and event-planning department. Scott moved into sales back at Dalmahoy and has since worked at the EICC, Apex Hotels, Business Tourism Unit at VisitScotland, Fairmont St Andrews and Heritage Portfolio. Scott’s real passion is for Scotland and marketing so has the perfect role responsible for marketing at Hello Scotland, a Glasgow based destination management company which arranges incentives for clients from North America and Europe.