What is it?
Representing almost a quarter of all tourism business in the UK, business tourism is comprised of attendance at conferences, trade fairs and exhibitions, incentive trips, corporate hospitality events and individual business trips and is worth £1.9bn to the Scottish economy, according to VisitScotland.
Full of practical tips, this webinar looks at what the potential of this vitally important market means for businesses and will be of interest to both rural and urban operators right across Scotland. Wel look at the relationship between tourism businesses and agents and discuss the benefits that working closely together can bring.
For further information on the opportunities for growth in the tourism industry please visit Tourism Intelligence Scotland: http://www.tourism-intelligence.co.uk/intelligence-guides
Transcripts can be made available on request by emailing email@example.com or calling +44 (0) 1463 244 484