Tourism is all about people and destinations are where it happens, to have a successful industry we must create a seamless experience for our visitors. Webinars on destinations, towns and cities will be coming in the future series - date to be confirmed.
Scotland’s landscape. There’s nothing quite like it. Wild, surprising and often remote our mountains, glens, rivers, lochs and coastline attract visitors from all over the world.
No matter where businesses are in Scotland, there will be events happening near them all year round. Events and festivals are a great anchor for attracting visitors and offer unique, unforgettable experiences that visitors will talk about for years to come.
Representing almost quarter of all tourism business in the UK, business tourism is comprised of attendance at conferences, trade fairs and exhibitions, incentive trips, corporate hospitality events and individual business trips.
Good food and drink are a powerful combination when it comes to attracting visitors. 80% of visitors say food is something that influences where they decide to go.
Digital technology has had a huge impact on all business sectors. For tourism, technology and how to harness its power is vital for strong business performance.