Tune into tourism expertise through our webinar series
The tourism industry is crucial to the economy of the Highlands and Islands, and proportionally more so than in the rest of Scotland. The sector includes a wide range of accommodation establishments; visitor attractions; restaurants, bars and take-away food shops; travel agencies and tour operators; libraries; and sporting and other recreational activities.
Most visitors come to the area because of its natural and cultural heritage, and to participate in outdoor activities such as walking and cycling, mountain biking and even surfing.
Famous destinations such as the Isle of Skye and Loch Ness with its fabled monster attract large numbers of visitors each year. Global whisky companies such as Diageo and Pernod Ricard showcase their individual brands through 5-star visitor centres, distinctive cultural and sporting events and exciting food and drink festivals.Show more
The Highlands and Islands is a top destination for extreme sports enthusiasts. Sponsored events such as the Corona Extra Wave Classic PWA Windsurfing Championships in Tiree, the Nissan World Cup Mountain Bike Championships in Fort William, and the O'Neill Highland Open Surfing Championships in Thurso showcase our sports resources and attractions to a worldwide audience.
Tourism remains a key sector for HIE and one that can make a significant contribution to a competitive region.
Working with partners, especially VisitScotland, HIE is a key player in meeting the national ambitions to grow the value of the tourism sector equating to an additional £600m expenditure into the region.
Globally, tourism is the world's largest industry in terms of outputs, creating some eight per cent of jobs worldwide and expanding annually at the rate of four to five per cent.Show less
The successful North Coast 500 tourist route will need strong co-ordinated support from the public sector to ensure its long term sustainability.
Experiences of the initiative should also be shared with groups around the country looking to develop similar projects.
The North Coast 500 (NC500) tourist route, launched in 2015, has had a positive impact on both visitor numbers and business trade.
A new masterplan has been agreed that will see major improvements to visitor facilities on CairnGorm Mountain.
Highlands and Islands Enterprise (HIE) has agreed that a previously approved loan of £4 million to operator Natural Retreats can be put towards making the vision for CairnGorm Mountain a reality.
An Argyll hotel is to embark on a major upgrade that will boost its star rating and create new jobs. Loch Melfort Hotel, situated between Oban and Kilmartin, has secured £101,000 investment towards the £290,000 project from Highlands and Islands Enterprise (HIE).
The Lews Castle Museum and Archive centre was officially opened on 6th March by Right Honourable Nicola Sturgeon MSP, First Minister of Scotland.
Highlands and Islands Enterprise, the owner of Scotland’s busiest snowsports centre is looking for a new operator to run visitor facilities at the resort on its behalf.
As part of the Caithness and North Sutherland action plan, the John O'Groats masterplan outlines developments to redevelop the area as a first class tourism destination.
With stunning and historic landscapes, outdoor activities and Scottish wildlife, we're celebrating our amazing nature during 2013.
Good food and drink are a powerful combination when it comes to attracting visitors. Find out how can we convert this into tangible commercial advantage?
Adventure tourism is growing in Scotland. Find out how to tap into this niche market.
What are tourists, visiting Scotland for a walking holiday, really looking for? Watch our masterclass to find out.
Despite the recessionary pressures, golf tourism has proved to be surprisingly resilient to the global financial crisis. Find out more about what attracts golfers and what they want when here.
This masterclass gives some top tips on understanding visitors, what attracts them in the first place and how to help ensure they keep coming back.
The sailing tourism webinar focused on how businesses working in this fast-growing sector can make the most out of one of Scotland's best assets.