Search Engine Optimisation (SEO) for Tourism + Surgeries - Cowal (Digital Tourism Scotland)

23 March 2017 to 23 March 2017

How many ways can your audience find your tourism business? Or indeed, how might you find them?

In this session we will cover: Search Engine Optimisation (SEO) – in plain English in an easy to follow format with a useful template to use for ongoing SEO tasks.

♦ Mobile Search – how your website may appear or list on mobile devices
♦ Review Platforms (e.g. TripAdvisor) and other referral sources
♦ Google My Business
♦ Google Advertising
♦ Social Media Advertising
♦ Google Plus – how your page and posts can increase visibility
♦ How tourists are using search and technology to facilitate their travel


Delegates will learn how to create and manage their own:

♦ Keyword Research
♦ Organic SEO
♦ PPC campaigns
♦ Measure sources of incoming website traffic
♦ Better manage the outsourcing (if they choose to do so) of their SEO
♦ Back link strategy

An on-page Search Engine Optimisation template will be provided.

Note: Attendees are welcome to bring laptops/ tablets in order to use online tools when these are discussed during the workshop – this activity will be guided.

Surgeries - Do you require 1-2-1 advice and hands-on help?

This is a 1-hour session where you will receive advice and/or practical hands on support to resolve your digital marketing challenges. Support may include:

♦ Measuring social media activity across a range of platforms
♦ How to schedule a post on Facebook
♦ Hosting a Hangout on Google Plus
♦ Setting up a LinkedIn Company Page or launching an advertising campaign
♦ Using Hashtags on Twitter
♦ Searching for Social Media Influencers

Or whatever your particular challenge is. Just ensure you drop us a line in advance and bring all relevant username and passwords.

To register for the event, click here

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