Expert: Briony Cullins, Freelance digital marketer (specialising inSEO, social media and strategy)
With over 800 million active users, Instagram is one of the most important social media platforms, has the highest engagement rate per follower, and a recent survey suggests nearly half of Instagram users use it to help pick their next holiday too.
how to engage with customers to increase your visibility
Inspiring potential visitors and engaging with followers
The importance of quality and consistency of image design
Interacting and collaborating with fellow tourism businesses and destinations
And the role of influencers