This advanced level workshop will help those with a good knowledge of digital marketing take their skills and knowledge to the next stage. Focusing on advanced techniques, this session enables delegates to develop digital marketing plans, manage and implement campaigns, and analyse results.
We focus on analysis of results throughout. Learn how great digital customer experience leads to improved performance, an increase in conversion rates, better customer loyalty and improved return on investment. This intensive session will help you see immediate, practical benefits and gain a deeper understanding that will drive better results for your tourism business.
Delegates can bring a device (laptop, tablet, smartphone) to access the tools discussed. Please note that you require a Google account to access some of these tools. Don’t forget to bring a power pack.
This workshop is aimed at businesses owners and managers with a good knowledge of digital marketing who want to take their skills and knowledge to the next stage. Ideally, delegates should have Google Analytics, Google Ads (formerly Google Adwords), and Search Console already set up.
It may be of benefit but not essential for delegates to have attended one or both of the following workshops beforehand: Digital Boost workshop “Digital Marketing Strategy”, Digital Tourism Scotland workshop “Results-Driven Digital Marketing for Tourism: The Essential Guide.”