Tourism

Digital Tourism Pilot Registration

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Please tell us what type of tourism business you operate:*
   
Other   


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If yes please specify:
Other 

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Digital Technology and You

It’s vital that we get a feel for how you currently use digital technology in your business. If you are selected, what you tell us here will help us to develop the pilot’s workshop programme and source the right expertise for your individual support.

How would you rate your own knowledge and technical ability across the following areas of digital technology?
Excellent Good Average Limited
Using web analytics
Reputation management/Customer feedback
Understanding Global Distribution Systems (GDS)
Use of Internet Booking Engine (IBE)
Using social media
Social networking/Blogging
Optimising Online Travel Agents (OTAs)
Understanding of digital hardware
Understanding of digital software
Understanding of wireless technology (Wifi)
Maximsing search engines
Mobile
How frequently do you apply this knowledge and ability in the day to day running of your business? Please tick as appropriate.
Always Often Sometimes Never
I use web analytics to tell me how well my website is working
I use the results from web analytics to inform my digital marketing plan
I manage and respond to all on-line reviews and customer feedback
My website shows live availability and is able to receive real time bookings and payments
Social media is a key feature of my digital marketing plan
I use digital technology to keep me in touch with my business wherever I am






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