Fast internet connections are changing the tourism experience for both visitors and providers.
Did you know that most of Scotland’s visitors begin their holiday online? Digital technology has changed how our visitors are inspired, plan, book and share their trips. It provides businesses with an opportunity to strengthen their connections with potential and existing visitors but also achieve efficiencies and greater productivity
Do you want some help to update your online skills? A national programme - Digital Tourism Scotland - is a dedicated website delivering advice and providing details on latest workshops ebing held across Scotland for tourism businesses.
Seven organisations have joined forces to deliver it: Business Gateway, Scottish Government, Highlands and Islands Enterprise, Scottish Enterprise, Scottish Tourism Alliance, Skills Development Scotland, and VisitScotland.
In order to maximise the benefits for Highlands and Islands businesses HIE is also working with tourism organisations across the region to encourage as many local businesses as possible to benefit. The local groups are: