web sights
| If you’ve ever had occasion to trawl through a large number of company web sites, it’s usually not long before you encounter some truly dreadful ones.
Cheap and cheerful templates or £200 sites knocked together in a bedroom can only take a company so far. In a medium where six months is a long time, web users and their expectations are maturing fast. The stampede of the late Nineties to get online is now coming home to roost. A second rate web site is as damaging as having none at all. Perceptions online about businesses are just as strong as on the high street: the public will think twice about doing business with a company that can’t field a decent web site. It’s time therefore to take a step back and cast a critical eye over your web site. Answer yes to any of the following and it’s time to consider a redesign:
Picking the right web development is vital to ensure the success of your e-venture, so speak to your Local Enterprise Company’s E-business Advisor for advice. They will be able to guide you to a number of reputable companies in your area and go over your web design brief. Get quotes from at least three companies and discuss your business with them to ensure they have a proper understanding of what your company is all about. Ask them for the URLs of sites they have built recently and speak to any of their existing customers you may know. The web brief should outline your requirements but also invite suggestions from the web companies themselves. This will not only throw up some new ideas for your site but also help establish which developers have put some extra thought into their proposal and which have a proper handle on your business and its target audience. Like much in life, cheapest is not always best. Try not to be too price sensitive, but go instead for the company which promises to deliver the best solution. There are a large number of good web development companies here in the Highlands and Islands, so don’t assume that you will need to commission a big firm in Glasgow or Edinburgh. Having your web development company right on your doorstep has many advantages, particularly in the planning and development stage. And later too for maintenance work that’s needed from time to time. |