Web and offline promotion

Promoting or marketing a web site takes place both online and off. Discover techniques and suggestions to help boost your web site traffic.

Offline promotion

 "You've got a web site then?" Oh, yes. Didn't you know?" This snatch of conversation is probably quite common. But if we can return, for the moment, to our ear-wigging we'll hear what happens next... 

No solo mio when eyeballs count

Is having your own web site enough? Probably not…

Robots take the manual labour out of spider training  

Manually submitting XML site maps to search engines is now outdated thanks to an internet-wide agreement reached by search engines.

Promotion, promotion, promotion

It may be a well-worn line by now but getting a company web site online isn’t the end of the story, it’s just the beginning.  

Link exchanges

Link pages listing similar interest or related web sites are part of the ‘furniture’ of almost all web sites today. But while they can be viewed as a service to your users there are aspects you should be aware of.