Usability

The articles below consider web site usability, what it is and why it is important for web site owners. Getting traffic onto your site is just the first step in converting users into paying customers.

 

Usability testing

Critically reviewing a web site involves number of disparate elements, but the final measure of a web site’s usability can only be gauged from the interaction of users.

Site searches

Usability – the capacity of a web site to be easily navigated –has in recent times quite rightly been a major concern of web site owners with Return on Investment in mind.

Access all areas of the web

While we may perceive web accessibility as primarily dealing with design issues for disabled site visitors, this is taking a much too blinkered view. For within the locus of accessibility lies a whole range of usability considerations that affect every single visitor that happens upon on our web site.

Site access

Web sites that don’t offer a text only version are ignoring a potential market of over eight million people with an estimated spending power of £45 billion.

Usability over ranking

Is getting a high ranking in the search engines enough? Does a first screen placing in the search results equal more sales?

Q&A: Website accessibility

The business benefits are clear. Making your website fully accessible will ensure you comply with the Disability Discrimination Act, as well as being able to communicate with a broader church of potential customers. So how do you go about it?