Expert to hold Brand You master class in Inverness

International management consultant Philip Atkinson is to deliver a talk on personal branding and influencing with integrity, at the invitation of The Chartered Institute of Marketing in Scotland (CIM).

This is the seventh regional master class sponsored by Highlands and Islands Enterprise (HIE) and this time will be held at the Kingsmills Hotel, Inverness on the evening of Wednesday September 10.

As a specialist in change management, Philip will present his view on helping people to transform themselves in order to make strategic leaps in improving their businesses.

Philip is the director of Philip Atkinson Consultants and an associate of Woburn Consulting Group Ltd providing services to many blue-chip companies. He is author of seven books on change management and regularly presents at conferences and workshops. He said: "Only by understanding the authentic you, who you really are as an individual, can you really hope to influence others meaningfully."

Alistair Murray, CIM Scotland director said: "We're delighted to be running this high profile event that will help share top tips on how you can achieve successful change by winning people over to consider other perspectives. Philip is coming back to the region due to popular demand and we're delighted he's taking time out to help people discover new tools for driving personal branding."

The event is being sponsored by Highlands and Islands Enterprise (HIE) and John Mackenzie, development manager for business transformation added: "These master classes are gaining a reputation for superb speakers and excellent networking opportunities. We are looking forward to working together to help raise the importance of change in business as well as Philip showing us all how personal branding and influencing can enhance business performance, productivity and international competitiveness. This master class will be very interactive"

The Inverness Kingsmills Master Class is expected to be another full house. It will start at 6:45pm and is due to finish at 8:30pm. Those interested in attending should call 0845 4500 903 for more information or register online at www.hie-services.co.uk/masterclass