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Highlands and Islands Enterprise is now a unified agency, with area teams located throughout our region. Local enterprise companies no longer operate – some information on these pages may not be up-to-date. If in doubt please call your local area office.
Follow this link to view current information about HIE..

Strategic Marketing

Programme – one day per month for four months

Programme leader:

Iain Fraser lives in Dornoch and has considerable experience in marketing. He has lectured in the business schools of Glasgow University and the Open University as well as running his own business.

Aims:

Strategic Marketing aims to equip senior managers with an up-to-date set of the major tools required to formulate robust strategic marketing plans to ensure the continuing competitive success of their organisation. Attendance at all four workshops is essential.

Content:

Introducing modern marketing processes and theories
Developing within the group a practitioner facility with the tools, theories and notions of marketing management
Helping to identify emerging marketing issues within the business environment
Establishing meaningful links between the strategic elements of modern marking management practices and the tactics employed in the support of the achievement of corporate strategic objectives
Producing effective marketing plans

Dates: Friday 15 September / Monday 16 October / Friday 17 November / Friday 15 December

Times: 9am - 5pm

Location: Glen Canisp Lodge, Assynt, Sutherland

Dates: Wednesday 20 September / Thursday 19 October / Thursday 23 November / Wednesday 13 December

Times: 9am - 5pm

Location: Ackergill Tower, Wick, Caithness (20/09 & 13/12) and Mackays Hotel, Wick, Caithness (19/10 & 23/11)

Costs: SME £200 / Large business or Public sector £300

Book early for this programme – demand is high and places are limited!

For further information, or to book a place on this course, please call
0800 0328080 or follow the link to BOOK ON-LINE.

Preparing quotes and beginning to tender A half day training course designed to provide the skills required to estimate jobs, prepare quotations and proposals, understand the tender process and be able to pre-qualify for contracts.Bid response and writing skills Learning to tender effectively for contracts is a key skill required by any organisation which is seeking contracts within all large Public Sector organisations and many Private Sector organisations. Bid response and writing skills provides the practical skills required to see and win these contracts.Financial managment for non-financial managers This course is designed to help managers who do not normally deal with Financial Management to appreciate and understand the role of financial management within organisations.Employing people With the introduction of new legislation on 1st October 2004 this is a ‘must’ for all employers, particularly small businesses who do not have procedures covering dismissal, discipline and grievance. This session will take you though disciplinary rules and procedures covering issues such as misconduct and capability as well as grievances from employees.Introduction to equality This training will advise small employers how to comply with the legal framework which protects employees & workers from discrimination in the workplace. It will focus on practical steps you can take to devise and implement an equal opportunities policy in your workplace.The Leading Edge The Leading Edge is a high-level management training programme.Confidence and communications To examine ways of improving the effectiveness of personal contacts and how to ensure communication is effective.Presentation skills This course is designed to help staff and managers develop a professional approach to presentation techniques, which builds confidence and projects a professional image. The course can be either a one or two day workshop depending on the needs of the client.Dealing with conflict Human beings are all different and do not agree on all matters. This can be healthy and invigorating within both businesses and life generally. However, when views become entrenched and the arguments become adversarial it is likely the seeds of conflict will be sown.Managing projects successfully This programme aims to provide a forum for Project Managers and Senior Managers to gain exposure to Best Practices in Project Management in its broadest sense.Employee appraisal To introduce course members to the various benefits and problems associated with appraisals and to establish the purpose and content of an appraisal interview.Managing change The need for change is a fundamental reality for businesses and organisations in the 21st century. However, humans are often ill-prepared for the personal consequences involved. And the modern manager needs to be able to guide and support staff through times of change.Team-based supervisory skills This two day practical workshop will help increase and develop the vital skills needed by today’s team supervisors. Through a combination of discussions, personal and group exercises and role play, the delegates will come to better understand their roles and responsibilities as communicators and how to act for improved management performance.Managing time Once on top of the organisation of "must do jobs", your mind will be confidently free from the clutter and "noise" of everyday pressures. You can concentrate on each and every job, bringing to the quality of your output, the full power of your brain. Furthermore, an uncluttered "stress-free" mind will give you a competitive advantage in creative thought processes.

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05/09/2008 10:30:00

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