General strategy workshop

The General Strategy Workshop aims to enable HIE account managed businesses to rationalise and focus strategy for proactive business development.

What are the business benefits?

Participating businesses will gain a clear and shared understanding of the direction in which they want to take the business, as well as a defined plan to deliver this. There is also an opportunity to revisit the strategy in the future to assess the impact it is having.

Who is it for?

The General Strategy Workshop is available to HIE account managed businesses across the Highlands and Islands. HIE operates account management to build close relationships with hundreds of businesses and social enterprises across the Highlands and Islands. Account managed clients have the ambition and potential to trade outwith the region and achieve high growth, or to deliver significant benefits within a fragile area.

IThe workshops are targeted at SMEs (small to medium sized enterprises) that are looking to develop a business strategy for the domestic market.

How do we deliver this service?

Each workshop takes place on a one-to-one basis, typically over two days. They are held between highly qualified marketing consultants and the senior management of the business.

The format is:

  • Day 1: Pre-workshop brainstorming meeting with the participating business to agree key issues, opportunities and objectives.
  • Day 2: Interactive workshop leading to an action plan.

How much does it cost?

The General Workshop Strategy is free to HIE account managed businesses if your account manager identifies a business need for this product.


Please contact your HIE account manager.

If you are not currently account managed but are interested in working with HIE...

Please contact your local HIE area team >


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