Our Export Advisory Service
Our team of export advisers provide impartial advice to help you understand overseas business practices and make the most of the services and support available, so you have the knowledge and skills to trade successfully in international markets.
What they do
Our export advisers act as a first point of contact for any business either making the move into exporting, or seeking to increase their exporting activity. They will get to know your business and your ambitions for growth and will then recommend the best course of action. Depending on your exporting status this could include help with:
- defining your markets,
- creating your own action plan or strategy,
- preparing your products for markets
- getting out to market to meet potential buyers and create those all-important trade partners
We can do this with you by offering you:
- Contacts and networking
With the right advice and skills, business across the Highlands and Islands are thinking, competing and trading globally - and you can join them. With increased knowledge of how international markets work and the right support to help you get there, your business can develop the confindence to pursue overseas opportunities - and take on the world!
We know that the costs of doing International Trade can seem high; by working with our trade advisers we can look at a potential package of grant support, either for a one-off trip, or better yet a programme of activity that we help you put together over a year or longer. The sort of costs we can consider are wide, but typically are the costs of travel; accommodation; translation and design costs for brochures, website and packaging; trade show attendance; and other related costs. We would encourage you to talk to one of our trade advisers about your particular circumstances.
Meet the advisers
Stewart MillerCross Section Adviser - International Trade
Stewart Miller has over 30 years’ experience in a range of senior marketing and business development roles, His experience includes delivering export training programmes, establishing markets and globally expanding projects in countries as diverse as Scandinavia, Russia, Japan, China, India and Turkey.
"Exporting is a journey, demanding patience, skill and a good eye for opportunity. It’s not a quick fix but when it works, the benefits are considerable, and your business is made stronger by it. Research shows that exporting companies are more productive, innovative and resilient to economic downturn than non-exporters."
Moira UnwinTourism Adviser - International Trade
A passionate ambassador for the Highlands, Moira has spent the past 10 years selling Scotland and has travelled all over the world from Istanbul to Las Vegas. Her extensive experience in marketing, communications and sales, including time spent at VisitScotland, has convinced her that effective destination selling is all about businesses working together.
Having worked in tourism for the past 15 years, Moira has seen how the Highlands has flourished as a world class tourist destination, with millions of pounds spent on new infrastructure, redevelopment of existing facilities, and greater air access - all of which has helped to strengthen the offering for international visitors.
Moira says: “International trade offer economies of scale not always possible at home. With the growth in social media, there is huge potential for tourism businesses large or small to create a major step change in the Highlands ability to reach out to an international audience.
International trade not only improves your bottom line - it boosts your profile and credibility, too!”
Jim AndersonFood & Drink Adviser - International Trade
A varied and successful career in food and drink on both sides of the Atlantic has given Jim a unique perspective on exporting opportunities for the Highland food and drink sector. His wide-ranging expertise has developed from a huge variety of job roles in food and drink related enterprises, including marketing and advertising, publishing, working as a consultant to the UK beer industry, and running an award-winning restaurant.
Jim also writes columns on beer and whisky in particular, and food and drink in general, and blogs extensively about his areas of expertise. As well as being a pioneer of the American craft beer movement, he is also on the finalists judging panel at the World Whisky Awards.
“Never underestimate the appeal of your service or product. It’s a big world out there, and there’s a place in it for your business. Find it, nurture it, and grow it.”