Developing your International Tourism Markets

This workshop is for tourism businesses in the Highlands and Islands who want to know more about attracting international tourists – whether you’re at the start of the journey or want to develop your current overseas marketing activity.

Who's it for?

This fully-funded one or two day workshop is aimed at tourism businesses in the Highlands & Islands in the early stages of developing or growing their international tourism markets. The workshop will help companies to attract more international visitors – and understand why international visitors can be good for their business.

How does it work?

This dynamic workshop is interactive, fast-moving, and covers a lot of ground. You’ll walk away with a better understanding of international tourism markets, and strategies to help your business make the most of international opportunities.

Key areas covered

  • Market Analysis: Understanding our international visitors, targeting the right markets, and how market research can help.
  • Routes to Market: Exploring the best ways to reach your market, including using social media and the internet, working with the travel trade, the role of exhibitions and trade shows, collaboration and cultural considerations.
  • Overview of Support Available
  • Individual Action Plans: 1-2-1 support to develop an International Action Plan for your company.

How your company benefits

  • Gain valuable insights into international markets and how to reach them
  • Develop strategies to attract and keep international customers
  • Use social media to promote your business to a worldwide audience


Previous workshop participants said:

Good insights into overseas markets and ways to access markets. Lots of good access to influential and knowledgeable individuals and speakers. Great opportunity to network too.

I left with a 5 page action plan and a million ideas of what I want to do, and I have also been given the knowledge of how to do it and where to go. Really enjoyed the programme and found it very helpful!

This course is free of charge, but because it is a form of EU State Aid, it could count towards your overall De Minimis Aid allowance. Each company is allowed a total of €200,000 in De Minimis Aid over a 3-year period (with a lower limit for fisheries and some other categories). Workshops are part funded through the European Regional Development Fund in partnership with Scottish Development International and Highlands and Islands Enterprise.

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