MacLean Electrical is a world class electrical distributor which supplies electrical products, lighting systems and cables to a range of customers across a wide variety of sectors.
With its head office in Dingwall, MacLean Electrical also has offices in Australia, Kazakhstan and the USA. The company credits Highland & Islands Enterprise (HIE) for supporting the company’s Australian expansion where it used the International Manager for Hire programme. The company also benefited from HIE’s International trade programme which they found out about through the company’s account manager at HIE.
MacLean Electrical participated in an International Strategy Workshop, which was led by an exporting specialist. The one to one workshop, which is developed to suit specific company requirements, allowed them to further explore potential new markets in East Africa. At the workshop they gained invaluable advice on developing an international strategy. They created an action plan and set objectives to help achieve the ambition of expanding MacLean Electrical’s international activity.
Maclean Electrical also attended HIE’s Selling Online Internationally workshop. It is aimed at companies keen to market their products or services more proactively to international customers through their existing websites.
Feedback from MacLean Electrical has been hugely positive.
We are different to many companies who may use HIE’s international trade services when they are setting out with exporting activity in that we are an experienced exporter and have bases and extensive contacts in international markets. However, HIE can help companies at all stages of exporting and I would certainly recommend to any business considering exporting they should contact HIE at an early stage. The help, advice and support available from this network is excellent and assists companies in developing a clear path to planning an international strategy.