Set up in 2007 by Euan Wilson and Catherine Shearer, H&I Adventures is a guided mountain bike holiday provider based in Inverness. As well as offering tours across Scotland, H&I Adventures regularly arranges trips to mountain biking destinations across the world. Looking for assistance with their international activity, Euan and Catherine enlisted the help of Highlands and Islands Enterprise (HIE) via their HIE account manager.
Our overall goal was to look at our own brand and how it could be maximised to achieve greatest impact when working with overseas sales partners, who also have their own brand identity. With support from HIE we completed a detailed SWOT analysis and came away with a strong list of actions for moving forward.
The company’s reputation amongst overseas adventurers has certainly grown: one of its Highland trails was featured in the USA’s leading adventure magazine, Outside, as part of an article citing Scotland as the top mountain biking location in the world.
To find out when we’re running our next intermediate Planning for Export course, visit http://www.hie.co.uk/business-support/international-trade-support/planning-for-export-success.html