A Black Isle entrepreneur has been able to transform her customers’ online experience through the support of HIE’s Innovate Your Business Service. Prickly Thistle Scotland is owned and managed by Clare Campbell, who has applied innovative thinking to create a niche for her product within a 200-year-old traditional industry.
Founded in 2015, Prickly Thistle now has a staff of three and is already building a national and international reputation for its design and production of bespoke tartans.
Recent developments have seen the introduction of a customised online design portal that can be used from anywhere in the world, giving Prickly Thistle clients a unique experience in creating a bespoke tartan design for their exclusive use.
The idea behind the portal was to open up a digital fact-finding dialogue with clients, building up a background story to the tartan - the history that underlies it, the personalities involved, and the values the tartan would represent. She could then use the portal to share colour palettes and designs. The story is compiled and stored digitally during the process, and at completion, can be printed off as a keepsake, adding value to the experience.
So far, feedback has been wonderful, in a matter of weeks, clients have been raving about it. Said Clare.
"It’s been a challenge starting a luxury tartan brand that looks to innovate with modern methods of communication, experience and application.
Establishing international demand for this type of service has been difficult, in many ways the industry has been fairly traditional for over 200 years.
HIE provided support for the project with a grant through the Innovate Your Business service. As well as delivering vital funding, HIE’s involvement also gave Clare access to a wide-ranging network of support, enabling her to discuss her ideas and plan for launch.
The portal is now live and work has started with six clients from all over the world, including North America.
Prickly Thistle is a great example of innovation springing not from a new idea, but from doing something differently to stand out.
With funding and access to expertise and networking, HIE’s Innovate Your Business service has been instrumental in facilitating a fresh, dynamic approach to the marketing of an iconic Scottish product.
Since its launch in 2004, Belladrum has grown from a small annual event to a household name that welcomes 18,500 festival goers per year, and has launched an independent record label, Belladrum Records.
Dunnet Bay Distillers is the story of a couple who long dreamed of starting their own business and combined their passions with a desire to get back to their roots to open their own distillery.
Combining rustic horse trekking through the Highlands with a balance of luxury, Wilder Ways offers a holiday experience like no other.
Meatsnacks Group is the story of four entrepreneurs who shared a vision of creating great tasting healthy snacks, and a passion for home-grown quality produce.
Offering a range of services to young people across the Highlands, Calman Trust has established itself as a support line for many young people who are looking to live independently.
Equal Adventure combines a love for the great outdoors with the importance of inclusion.
Paving change for those living with hidden disabilities, Friendly Access is an accessibility social enterprise based in the Highlands and Islands that is dedicated to creating a fairer society for all.
Crùbag is no ordinary textiles company, it fuses a knowledge of science with luxury fashion.
Aurora Sustainability are a circular economy and sustainability consultancy firm based in Forres
Proterra’s involvement with IYB has created new possibilities for product development designed to meet specific client needs.
TrixPix’s is proof that wherever you are in the Highlands, applying innovative thinking and principles to business systems and outward marketing can help your business achieve standards of excellence.
Since its involvement with the HIE Innovation Programme, Glasstorm has devised new ways of working, and created strategies for achieving its future goals.
"To be able to share my ideas for business growth with HIE was fantastic from the outset as they understood my needs and how to further my future goals."
Coast & Glen managed to develop a more efficient backend process and speed up operations to better meet customer demand through our innovation support.
Russwood Ltd is a Scottish supplier of high-quality, sustainable timber products. As wood specialists, they pride themselves on offering their customers an extensive range and unrivalled technical advice
Yolo Ltd are an Inverness-based, new start business that aims to bring to market an innovative cosmetic product for Men.
We helped Linnhe Creative with advice on reshaping their business focus and strategy, and advised how they could develop from a software consultancy into a SaaS recruitment software provider.
HIE assisted the company with their grant application and with the procurement of professional management qualifications and CMI qualifications.
or give us a call
0300 013 5041