The Creating Cultures of Innovation Programme is an action research project delivered by the Glasgow School of Art (GSA) in partnership with the Institute of Directors (IoD), and the University of Glasgow Business School (UGBS).
The project explores the use of design thinking to improve the effective use of skills in the workforce to enhance performance, innovation and economic productivity in business.
Design thinking is a structured approach to creativity that involves putting the user at the centre of a co-creation process. This encourages observation, investigation, insight and prototyping to provide the impetus for change, improvement and innovation.
Design is also about finding appropriate solutions to particular problems, tangible or otherwise. Design innovation is the process of applying an idea to an existing product, service or system in order to improve it.
Any organisation may participate in these programmes provided the leadership team are curious and open to innovation and the company has budget to invest in the interventions.
Innovation designers will work with the leadership team of a business to establish programme objectives that align with company strategy. The company elects 10-12 people from across the business to participate in design thinking workshops and, over a period of six to12 months, begins a process of implementing design innovation in-house and across the board.
The research project is made possible by funding from the Scottish Funding Council. Participating organisations will need to pay between £5,575 and £10,620, depending on the duration of the programme chosen.