Entrepreneurship

INSEAD Executive Education

In November 2017, HIE took two businesses from the HIghlnads and Islands to participate on the "Powering Growth" course at INSEAD in Paris. These participants attended the course on a pilot basis to assess the relevance of the content to the needs of SMEs in the region. 

If you are interested in taking part on "Powering Growth", "Blue Ocean Strategy" or other executive education courses at INSEAD, please contact entrepreneurship@hient.co.uk to register your interest.

What is Powering Growth?

INSEAD Powering Growth is a week-long intensive executive education course teaching skills for businesses aspiring to achieve growth through a strong customer focus.   The course is held onsite at INSEAD in Paris and is aimed at entrepreneurs and their senior staff who want to put the customer at the heart of their business.

The course makes participants rethink their whole approach to growth by focusing on the customer, rather than internal issues and competitors.  Participants are supported to develop a ‘power offer’ that really does offer customers what they want – even if they do not know it!   Through a blend of teaching and interactive group sessions, delegates will gain the knowledge to achieve deep customer engagement and the tools to turn customers into advocates and champions for their products or services.

Find out more and watch the video about Powering Growth.   

Participants on Powering Growth have the opportunity to put the ideas taught on the course into practice through the INSEAD-developed DiG (Discovery Innovation and Growth) simulation.    The purpose of the DiG is to create the appropriate competencies, attitudes and behaviour to power customer-based growth in a business.   Participants learn how to adopt a completely new way to achieve growth and learn the skills to develop and lead the momentum for change within their organisation.

What is Blue Ocean Strategy

INSEAD'S Blue Ocean Strategy is an intensive four day programme featuring a mix of lectures, discussions, case analysis and workshops where delegates analyse their own business. Delegates are encouraged to attend the course with a specific challenge they wish to address during the programme.

Companies have long engaged in head-to-head competition in seaarch of sustained profitable growth. They have fought for competitive advantage, battled over market share and struggled for differentiation. Yet in today's overcrowded industries, competing head on results in nothing but a red ocean of rivals fighting over a shrinking pool of profit. While many companies compete within such red oceans, there is a different way.

INSEAD's Blue Ocean Strategy offers a new perspective on strategy formulation and execution. The course helps delegates to immerse themselves in Blue Ocean Strategy concepts, tools and frameworks to create blue oceans of uncontested market space. The course helps delegates to apply these concepts and tools to real business situations to break away from the competitiion and achieve strong profitable growth.

Pitching for Success

Attending INSEAD’s Powering Growth course not only equips delegates with the skills and knowledge to accelerate business growth, but is also a unique opportunity to network with other participants from across the globe.   Therefore, HIE will provide telephone coaching to businesses offered sponsored places on the course to help them deliver a compelling and engaging 60 second pitch. 

How to apply

Only businesses and social enterprises account managed by HIE are eligible to apply for the three sponsored places.  

The appication process will open in early 2018. Businesses intersted in applying will be requested to complete an application form and their HIE account manager will be contacted to provide a statement in support of the application.

Companies will be invited to take part in a telephone discussion to discuss their application and why they wish to attend. Companies awarded a sponsored place on INSEAD Powering Growth will be required to submit a short reflective report on their experience to HIE after the course as part of the pilot.

How does the process of booking places on the course work? 

HIE will book the places on the Powering Growth course at INSEAD and will organise travel and accommodation for the companies selected. Companies will be invoiced by HIE for their financial contribution after the course.  

About INSEAD

Since 1967, INSEAD has led the way for innovative and influential learning experiences for entrepreneurs and business people around the world.   Each year over 11,000 business owners and executives from over 130 countries attend over 40 open programmes across its three campuses in Europe, Asia and the Middle East.

INSEAD is consistently ranked as one of the top universities in the world.   INSEAD tops the Financial Times Global MBA Rankings 2017 and is ranked in the top three universities in the QS World University Rankings 2017: Business and Management. 

INSEAD’s 8-hectare Europe Campus is situated on the edge of the beautiful, historic town of Fontainebleau, just outside Paris.   The Campus is located in the vast Forest of Fontainebleau yet is less than 1 hour from the centre of Paris and international airports.

 

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