Improving Your Web Site

OK, now you have a web site. What next?
It is not just sufficient to have a few pages on the Internet and sit back and hope for the best.

You need to take steps to ensure that your investment in time and money actually produces results.

Remember your web site is only an extension of your current business activities and should perform a pivital role in your ongoing business strategy. This means that your web site should be dynamic and not static, all aspects of your business should be mirrored on the site. Updating your content is critical to keep your visitors coming back for more.

Topics for Consideration

  • Online Marketing
  • Search Engine Optimisation
  • Adding E-Commerce functionality
  • Content Management Systems

See our section on the 'Best Practice' web site from the DTI for downloadable fact sheets on the first three topics.

If you used a professional web developer to produce your site then they should have ensured that your site was search engine friendly. They could also help add e-commerce (see link below) to your current site by writing bespoke code for you or by integrating shopping cart software and matching it to your site's look, feel and branding.

If you have produced your own site then we can assist by offering you our services by way of a site survey.
Our eBusiness Adviser will visit your web site and check that it conforms to proper Internet standards and that all the features and code that are necessary for best practice are in place.

 

 
Key links