Creative industries is one of the world’s fastest growing sectors, with ever increasing demand for quality content and niche products. It is a particular strength of the Highlands and Islands, contributing both to the economy and cultural life of the region.
Working with the sector we will build the region’s profile and reputation as an exemplar for the successful development of the creative economy in remote, rural regions and support emerging and established creative entrepreneurs to build dynamic, innovative, sustainable and competitive creative businesses. In addition we will work to leverage more from existing assets and activities, to ensure the most appropriate support for creative businesses is provided across the region.
Our support for this sector, which is characterised by small enterprises recognises its breadth, including music, screen and broadcast, writing and publishing, crafts, textiles and designer fashion, design, and digital media.
Technology is transforming creative industries, through the creation of innovative new business models, products and services, and in facilitating access to new markets. We will seek to maximise the opportunities high speed digital connectivity offers, and in particular, will look at cross-media working, encouraging new creative collaborations, and helping businesses to look at new ways of engaging with consumers, new ways of exploiting
IP, new types of product and new revenue streams.
We will support businesses in the sector through both account management, and through our industry network programme which offers access to specialised knowledge and help. An important part of our work will be the business conference XpoNorth, fostering greater collaboration and links across the breadth of the creative industries.
Youth employment will also be an important element of our activity, with support now being available in the region to take a potential creative entrepreneur from school age, through to an international career.
We will also support communities to realise the commercial potential of creative and cultural activities, and, working with partners, seek to maximise the benefits from investments in facilities such as Mareel in Shetland, and the Creative Industries and Media Centre in Stornoway.