News and media


Technology tips for budding creatives at Inverness workshop

04 February 2015

An award-winning scriptwriter and novelist and an influential producer and pioneer of cross-media storytelling, are just two of the speakers taking part in a free workshop in Inverness later this month.

People and businesses interested in emerging technologies in the Creative Industries are being given the opportunity to get tips and advice from industry insiders at the top of their game.

Scotland’s largest Creative Industries festival, XpoNorth, will be at The Ironworks in Inverness later this month in conjunction with creative workshop The Pixel Lab.

The XpoNorth Goes West mini-conference on February 19 aims to give artists, designers, filmmakers and others with an interest in emerging technologies the opportunity to hear from and speak to internationally-renowned industry professionals.

Subjects will include brand alignment, sponsorship, film making, revenue streams and transmedia.

There will also be advice for aspiring filmmakers, insider tips on opportunities at the Guardian Edinburgh International Film and Television Festival and an introduction to the Creative Mix.

The Creative Mix is a new programme of workshops aiming to help young creative people find new ways of working, new partners and new ways to make money through multi-platform online projects.

Registration for the Inverness event is free and open to anyone working in creative industries interested in emerging technologies, interactivity and cross platform approaches to developing new products and getting them to market, or building IP and their media brand.

Iain Hamilton, Head of Creative Industries at Highlands and Islands Enterprise (HIE), said: “For anyone working in the media who is looking to expand into new technologies and increase their brand reach, this workshop is invaluable. To have speakers of the calibre of the Pixel Lab team come to the Highlands and Islands to share their knowledge and experience is quite special - meaning this is an event not to be missed.”

Attendees will also learn more about the Pixel Lab, coming to Scotland for the first time later this year. The ultimate workshop spanning four months, the Pixel Lab will equip those working in the industry with the skills needed to create, finance and distribute stories in today’s media climate.

Speakers at The Ironworks will include Liz Rosenthal, the CEO of Pixel Lab and programme director for Digimart’s Global Digital Distribution Summit in Montreal; Sean Coleman, scriptwriter, novelist and producer and Campbell Glennie, the Director of Talent Schemes at the Guardian Edinburgh International Television Festival.

At the event, Sean Coleman will give a case study of his award-winning transmedia project, Netwars, available on five different platforms - an online world, novels, game, app and shortly, a film.

Transmedia activity looks at new ways for businesses to create, finance and distribute products, across different platforms. For a producer, this involves creating content that will allow them to engage with consumers across the technologies and platforms that they use in their everyday lives.

The Pixel Lab provides participants with an unrivalled understanding of how a strategic cross-platform approach to story development will help develop their projects, brands and audience base.

XpoNorth is funded by Highlands and Islands Enterprise (HIE) and the European Regional Development Fund (ERDF). It aims to boost creative careers in screen, broadcast and music, as well as crafts and publishing, across the Highlands and Islands of Scotland.

The Inverness workshop is being held with the support of Creative Europe – the MEDIA Programme of the EU, Highlands and Islands Enterprise, Creative Scotland, Creative Skillset Film Skills Fund as part of A Bigger Future 2, Scottish Development International and MG ALBA.

XpoNorth Goes West is also visiting An Lanntair, Stornoway on February 18 - click here to find out more.

Sessions and one-to-ones will also be hosted by the wider XpoNorth team, including:

Iain Hamilton
HIE’s Head of Creative Industries
Amanda Millen
Director of the XpoNorth festival
XpoNorth Industry Network Manager - Screen and Broadcast
Peter Urpeth
XpoNorth Industry Network Manager - Writing and Publishing
Alex Smith
XpoNorth Industry Network Manager - Music
Jeni Oliver
Senior Development Manager for Creative Industries - Scottish Development International

For more information or to book a place, visit


Leave a comment

Back to top