Businesses from across the Highlands and Islands will receive expert advice on how to tap into new international markets at a Middle East awareness event on Tuesday 13 September at Eden Court, Inverness.
Organised by Highlands and Islands Enterprise (HIE) and Scottish Development International (SDI), the Smart Exporter event aims to help local business people identify emerging opportunities in the United Arab Emirates, Saudi Arabia, Qatar and Kuwait.
Norma MacDonald, International Development Manager of HIE explained the event is open to businesses that have no exporting experience as well as those keen to expand into new international markets.
"Opportunities for Highlands and Islands firms to trade with the Middle East go well beyond the established oil and gas markets," said Norma.
"At the awareness day we'll be highlighting the potential across a broad range of sectors, including renewable energy, food and drink, life sciences, financial and business services, creative industries and textiles.
"We've assembled a great range of expert advisers, and really hope as many local business people as possible take up this opportunity, whatever industry they come from."
Following a series of presentations from Scottish Development International and the Export Credit Guarantee Department, businesses will have an opportunity to meet one to one with country experts to discuss the growth potential for their business.
Colin Crabbe, SDI's Regional Manager for the Middle East, said, "There are significant opportunities for Scottish companies in the Middle East. Whilst the rest of the world may still be suffering from the economic downturn there is little evidence of a recession here."
The Middle East market awareness event is organised as part of Smart Exporter, an ambitious new international trade skills programme designed to increase exporting skills and knowledge amongst Scottish businesses.