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Life Science is the hot topic in Inverness this fortnight

27 September 2010

Inverness will be the hub of Life Science activity in the coming fortnight as Eden Court plays host to two high profile events organised by Highlands and Islands Enterprise (HIE).

The 'P4 Digital Healthcare Convention' takes place on Friday 1 October, where doctors, researchers, technical experts and business people will discuss the use of modern technology to promote health and prevent illness. This is a follow-up to a highly successful Telehealthcare summit which HIE held in the summer.

A week later on Thursday 7 October, the 'Natural Bioactives' conference will focus on 'functional foods' (foods with health-promoting or disease-preventing benefits), natural pharmaceuticals (medicines derived from natural resources) and natural cosmetics with beneficial properties.

At the P4 Convention, following an impressive list of speakers will be a selection of innovatively themed workshops encouraging communication, collaboration and new ideas. The choices include 'PR meets P4', hosted by Weber Shandwick which will seek to address the communication issues within the telehealthcare sector in the Highlands and Islands.

Natalie Buxton, Business Development Director (North Scotland, Weber Shandwick), said: "The burgeoning telehealthcare community in the Highlands is brimming with good stories. We hope our short seminar will help the sector shape a communications strategy that will attract talent and investment to the region."

Also on offer will be 'Creative Industries meets Healthcare' led by Professor Alastair Macdonald of The Glasgow School of Art. This workshop will use a rapid and structured engagement technique to reveal how a dialogue about the nature of content for P4 digital healthcare could be provoked to engage the creative industries and stakeholders in its design.

Professor Grant Cumming of NHS Grampian will also be offering delegates the opportunity to attend his workshop on 'Web Science meets P4'.

Professor Cumming explains 'We are in the information/recommendation age. Amazon has revolutionised the way we shop. The internet promises to be the "silver bullet" to allow medicine to be affordable in the 21st century. Using the internet as a platform, new models of proactive care complementing the current reactive paradigm are beginning to enter mainstream medicine. This workshop will explore issues in delivering this healthcare and how we incentivise the health-e-community.'

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