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Highlands and Islands businesses look to new markets

22 March 2011

Twelve ambitious Highlands and Islands companies will be pursuing new business after taking part in specialist training to create their own international action plans.

The businesses explored how best to identify the most likely international markets for their products, how best to break into these markets, how to improve their e-commerce, and how to manage international contracts.

The International Preparedness Programme, which was tailored specifically according to each business' experience of exporting, was delivered free through Highlands and Islands Enterprise (HIE) in partnership with Scottish Development International (SDI).

Nick Scroggie of HIE, commented: "International business development is extremely important for companies which want to grow their market potential and increase opportunities. Many businesses in the Highlands and Islands have high quality products which have huge potential overseas, but it can be daunting to work out how to position yourself in the right marketplace.

"This programme is all about taking away the mystery. With good market intelligence and know how on how to reach the right buyers or prospective customers, local companies see how they can become part of a bigger picture. HIE is keen to support businesses in their ambition to grow."

Businesses taking part in the programme and the advanced programme include:

  • Argyll and the Islands
    Henshelwood Fine Foods, advanced programme
  • Lochaber
    Ginger Morar
  • Inner Moray Firth
    I Imagine Ltd
    Cairngorm Brewery, advanced programme
    Keltic Seafare
    Connage Highland Dairy
  • Moray
    Highland Spring (Glenlivet)
    Copernicus Technology
    Walkers Shortbread advanced programme
    Spey Fruit
    Murdoch Butchers
  • Innse Gall
    HTT (Manufacturing) Ltd, advanced programme


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