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Highland singer set for global stardom

03 May 2012

Rachel Sermanni

A talented young singer songwriter from Carrbridge is raising her international profile following the release of her debut EP in Japan.

Rachel Sermanni, 20, was born in Inverness and is one of Scotland's brightest up-and-coming music stars. She made her industry showcase debut at 2010's goNorth and has gone on to be a hit at key events including The Great Escape in Brighton, Eurosonic in the Netherlands, and Celtic Connections.

Ullapool based promoter and Rachel's manager, Robert Hicks from Beyond Promotion has been working with Highlands and Islands Enterprise (HIE) to support her international profile. Her debut EP Black Currents which was released earlier this year hit the shelves at 40 of the leading Tower Records stores in Japan as part of a two month 'female voices' promotional campaign.

This week, Rachel has been showcasing in Los Angeles at Musexpo - an event which helps bring together the music world and brokers many new businesses and creative prospects. The event has provided opportunities for talent from around the world including Katy Perry and Jessie J.

Robert Hicks said: "Rachel is one of the most professional and talented people I've worked with, not only from the Highlands, but anywhere. Her appetite for hard work is second to none, having played over 150 shows in the past 12 months alone. With the continued touring we're building a strong fan base across Europe and indeed worldwide in readiness for the launch of Rachel's debut album in the autumn."

Rachel has been busy putting the finishing touches to her album in London and following her showcasing in LA this week, she will tour with the band Fink in Sweden, Norway and Germany. After that she'll return home for her largest Scottish headline to date at Òran Mòr in Glasgow.

Rachel said: "Thank you to HIE who have provided support to me and the team around, allowing us to get to places and play for people that otherwise, would have been far out of reach. I have been having a wonderful time and I am learning so much thanks to these opportunities."

Creative Industries manager at HIE Iain Hamilton said: "The level Rachel has reached in such a short space of time is amazing and she certainly looks to have an incredibly bright future. It's fantastic to see the talent and skills of a young artist based in the Highlands recognised globally.

"We are working with a number of individuals and businesses to grow the creative industries in the region, developing new talent, providing networking opportunities, and accessing new international markets. It is fantastic to be working with such talented people from our region and it just goes to show that being based in a rural location is no barrier to success."

Rachel's new single Eggshells is due to be released on May 21 and she will also be playing at the Belladrum festival again this year.

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