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Free webinars focus on 'digital' for tourism businesses

09 October 2015

Leading experts in tourism are to deliver a series of webinars to help businesses across Scotland grow and improve their performance.

The free to access live webinars will bring together tourism experts who will share their insights and give practical tips on how to capitalise on Scotland’s growth markets.

This is the seventh in a series of live presentations which start this month.

Tuesday 20 October 9:30-10:15 – Google, Facebook, YouTube – analytics – is my website working?

Analytics have become an indispensable tool in successful online marketing. This webinar will measure the impact of an online presence by using Google, YouTube, Facebook and Twitter analytics, all advanced technologies which can help measure how a business is performing online. Guest speakers will be Martin Oxby from Summit Web Solutions and Laura Adamson from Scottish Seabird Centre.

Tuesday 27 October 9:30-10:15 – Making and using video – it’s the real thing

In this webinar, experts will give an insight into using video to promote their businesses. As well as hearing about their experiences of producing their own videos, as well as the results they brought, experts will give tips on how to create online video content to make a strong marketing tool. Guest speakers will be Peter Murray from Media Trust and Frazer Coupland from Outdoor Capital of the UK.

Tuesday 3 November 9:30-10:15 – Mobile technology – get mobile or get left behind!

With 60 percent of all Google searches now performed on mobile devices, this webinar will ensure websites are ‘mobile friendly’ to provide a positive user experience. Guest speakers will talk about the challenges of developing a mobile friendly site and highlight the reasons behind their success. Guest speakers for this webinar are Alastair Miller from purple Panda and Daniel Rose-Bristow from The Torridon Hotel.

Tuesday 10 November 9:30 – 10:15 – Digital marketing – have a future, have a digital strategy

Ninety percent of users prefer to be kept up to date through email marketing and this is just one of marketing tools there are out there. In this webinar, speakers will highlight what digital marketing tools worked for them, why they focus their time on certain areas rather than on others. Guest speakers are Freda Newton from Jacobite Cruises and Laura Bruce from Bruce PR.

Tuesday 17 November 9:30 – 10:15 – The future of digital – because change happens

With 5G looming over us and with ever increasing bandwidth, the possibilities for digital growth are endless. The world has never been so connected and with added connectivity comes competition. This webinar will examine how the digital landscape is going to change over the next year and what tourism businesses can do to keep up.

Katie Macrae from HIE’s tourism team, said: “Over 3500 Participants have taken part in our tourism webinars and as they continue to be so popular, we have extended it again for a seventh time. We encourage tourism businesses to take advantage of these webinars to benefit their businesses. They will be full of practical tips for increasing online presence and marketing. This is a great chance to learn more about how other businesses have successfully attracted more customers and improved their bottom line.”


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