Leading experts in tourism are to deliver a series of free online webinars to help companies across the region grow and improve their performance.
This is the second series of live presentations organised by Highlands and Islands Enterprise (HIE) and will bring together some of the best in tourism businesses who will share their insights and give practical tips on how to capitalise on Scotland’s growth markets.
The first of five weekly live presentations starts on Wednesday 1 May and will focus on Ancestral Tourism. It will be presented by Cameron Taylor, ancestral tourism consultant and author, as well as Jacquie Aitken, Heritage Officer from Timespan, Helmsdale.
This will be followed on the 8 May by a webinar presentation on Culture and Heritage: Gaelic where Roddy Maclean, writer, broadcaster and Gaelic trainer will present an overview of how Gaelic is used in the region and he will share ideas of how businesses may be able to benefit from use of the language. Katie Boal from the Culloden Battlefield visitor centre will also present to the audience.
The third webinar on 15 May will focus on Sustainable Tourism and Waste (Scotland) Regulations and will be presented by Ryan James, Chairman of the Glasgow Restaurant Association, and Denise Connelly who is the Tourism and Events Officer at Zero Waste Scotland.
On the 22 May, the Adventure Tourism Market live webinar will be delivered by Petter Thorsen from Hotel Spruce which is a mobile hotel based on the strong Norwegian outdoor heritage. Christopher Doyle of the Adventure Travel Association will also speak about his experience with adventure tourism development, marketing and product innovation.
Those who participate on 29 May in the last webinar in the series, which centres on Technology, will hear from Ross Tuffni of software development company - DOGFI.SH MOBILE Ltd. He will provide an insight to the benefits that mobile solutions can give businesses. Prof Jon Oberlander from the Smart Tourism programme will talk about his experience with current technology trends and will describe the opportunities that are there for businesses to pursue.
The webinar series will be broadcast live every Wednesday at 9:30am for the next five weeks. Those who register for the webinar will have the opportunity to ask questions beforehand with a view to having them discussed during the live presentations.
Audrey Maclennan, Senior Tourism Manager at HIE, said: "Over 2000 participants took part in the last tourism webinar series. It was so popular, we have organised another great cast to share their knowledge and keys to success. Companies are urged to take advantage of these opportunities to benefit their businesses and are encouraged to take part in these webinars which will be full of practical tips. This is a great chance to learn more about how other businesses have successfully attracted more customers and improved their bottom line."
HIE is funding the series of webinars as part of its Tourism Intelligence Scotland service – an initiative between VisitScotland, Scottish Enterprise, and HIE.
To find out more or register for the events, visit: www.hie.co.uk/tourismwebinars