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Free indepth training offered to advise experienced exporters

30 November 2011

Managing overseas operations, e-business and identifying overseas markets are just some of the subjects covered by a free-to-attend specialist exporting training programme starting in the New Year.

Aimed at experienced exporters, 'Preparing for International Growth' is open to businesses across the Highlands and Islands. Delivered as eight modules over 5 full days this intensive course helps companies expand their knowledge and expertise of overseas markets.

For businesses and individuals interested in what the programme involves, a free information seminar is being held at 10.30am on Wednesday 7 December at Cowan House in Inverness.

Aviemore based Cairngorm Brewery, who previously participated in the advanced course will give a presentation on the difference it has made.

"As a result of attending the programme, we are now more strategic than opportunistic. It is important to get the model right country by country. Potentially, we've been saved from massive mistakes, so we'll get there quicker," commented Managing Director Sam Faircliff.

The programme,organised by Highlands and Islands Enterprise (HIE), is part of Smart Exporter and takes a practical, hands-on approach to exporting. All workshops are delivered by experienced exporters and accredited export trainers.

The objective is to provide companies with the appropriate skills and knowledge to succeed in highly competitive international marketsSubjects include Distribution Channels and Contracts, Getting the Best out of Exhibitions and Missions, and Finance and International Value Pricing. Attendees will also be helped to develop a practical export plan to help their business grow internationally.

Delivered by Giraffe Consulting, each programme will be held at Cowan House, Inverness but some aspects, including the information day, will be available by video-conference for businesses in more remote or rural areas.

Funded by HIE, the Scottish Chambers of Commerce and the European Social Fund, and run in partnership with Scottish Development International, Smart Exporter is an international trade skills programme offering free or subsidised services for companies and individuals who wish to expand their exporting knowledge.

A Preparing to Export workshop, for companies new to exporting, is also available on 18 and 19 January 2012.

For more information on taking part in the information seminar or the programme, contact Adam Beeley on 01463 244 212 or email 

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