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Action plan for Moray tourism

11 January 2013

Around 30 business people, community groups and tourism developers met in Forres this week (Tuesday 8 Jan) to look at new ways to work together to maximise untapped opportunities in the area.

Hosted by the Moray Economic Partnership Tourism and Culture group at Horizon Scotland in Forres, the participants heard from a range of speakers about growing tourism trends, and then took part in a series of workshops on key questions for the local market.

Mike Devenney, Principal of Moray College, is chairman of the Partnership delivery group. 

He commented: “We all recognised that there are amazing opportunities in Moray and a lot of good work is already happening in the region.  The participants identified the importance of voluntary groups, tourism operators and the private sector working together on projects, and that this work must be underpinned by support from the public sector.”

“Issues discussed included the unique selling points Moray has, how we can extend the tourism season and how cross selling opportunities improve the visitor experience and generate more income.”

The ideas and findings of the workshop, which are currently being collated, will feed into the action plan being delivered as part of the Moray Economic Strategy.

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