Over 80% of UK travellers book their holidays online now, with the figure growing steadily year on year. However, the number of Scottish tourism businesses offering online booking, from accommodation providers to restaurants and visitor attractions, is still lagging behind.
Only 41% of Scottish accommodation providers have an online booking facility and the number is even lower for visitor attractions and activities providers. In this awareness session we will look at the benefits of online booking as well as comparing a number of different online booking systems covering accommodation, restaurants, visitor attractions and tours/trips.
This awareness session is for everyone with a tourism business, including visitor attractions, restaurants, activities providers, tour operators and accommodation providers, who do not have an online booking system and who may be unsure of the benefits of offering online booking.