Is your tourism business online bookable? – Inverness

31 October 2018

Is your business losing out by not offering online booking? 

Over 80% of UK travellers book their holidays online now, with the figure growing steadily year on year. However, the number of Scottish tourism businesses offering online booking, from accommodation providers to restaurants and visitor attractions, is still lagging behind. 
Only 41% of Scottish accommodation providers have an online booking facility and the number is even lower for visitor attractions and activities providers.  In this awareness session we will look at the benefits of online booking as well as comparing a number of different online booking systems covering accommodation, restaurants, visitor attractions and tours/trips.

Awareness session content

  • The benefits of being online bookable
  • How online booking can free up your time
  • How online booking can improve your online user experience and conversion rates
  • Comparing the pros and cons of the various online booking systems

Who should attend?

This awareness session is for everyone with a tourism business, including visitor attractions, restaurants, activities providers, tour operators and accommodation providers, who do not have an online booking system and who may be unsure of the benefits of offering online booking.

What will I learn?

  • Understanding of the value of being of bookable online
  • What options are available to tourism businesses
  • Understanding of why tourism businesses need to offer online booking
  • How online booking can improve your website conversion rate

Book here

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