This workshop provides you with a structured 10-step process to develop or evaluate your own brand and shows how you can use your brand to differentiate your business in a crowded market. You will learn how to communicate the vision, mission and values of your business or social enterprise and gain knowledge on how to build a brand architecture that reflects your company’s operations and your customers’ experiences. At the end of the workshop you will have an improved knowledge of what a brand is and why it should inform decision making within your business. You will leave the workshops with a toolkit to implement the learning in your company.
This workshop will be delivered by Lesley Thomson, Managing Director of communications consultancy Spreng Thomson and Janice Kirkpatrick, Creative Director of design agency Graven Images. Lesley is a highly experienced communications professional working with extensive experience of delivering brand and business strategy sessions for owners, boards and executive teams. Janice is a designer with other 30 years’ experience on leading brand projects for a diverse range of businesses, public and third sector organisations.
Highlands and Islands Enterprise (HIE) launched the Entrepreneurial Academy in 2017 to support entrepreneurs in the region accelerate their business growth. The Entrepreneurial Academy provides a suite of one-day, practice-based workshops delivered by experts with hands-on experience of running a business and supporting entrepreneurs. The Academy is a unique initiative to help you develop critical skills and equip you with the structures, tools and techniques to implement the learning in your business. You will also gain from working alongside other entrepreneurs and learning from their experiences.
During 2018-20, the Entrepreneurial Academy will be rolled out across the Highlands and Islands providing you with the opportunity to learn new skills or refresh existing skills in your local area.
The workshops provide you with the chance to drill into the detail of the subject as it relates to your company or social enterprise. With ‘Chatham House Rules’ in place, you can feel comfortable troubleshooting your business challenges with the support of an expert provider and with the input of the other entrepreneurs in the room.
Participants will leave each workshop with a deeper understanding of the topic and a toolkit or plan to turn this knowledge into action.
The Entrepreneurial Academy is aimed at:
From May 2018 until June 2020, the Entrepreneurial Academy will be delivered in Benbecula, Forres, Fort William, Kirkwall, Lerwick, Inverness, Oban, Portree, Thurso and Stornoway. Please note you can attend one workshop or more depending upon your business requirements.
If you are interested in attending the one-day workshops, please sign up here.