Introduction to Preparing to Export –Textiles/Craft/Fashion

29 September 2015 to 30 September 2015

Highlands and Islands Enterprise, in partnership with Emergents and Scottish Development International, are running an ‘Introduction to preparing to export textiles/craft/fashion’ workshop in Inverness on the 29th and 30th September 2015.

This FREE two day programme is designed specifically for creative industries textile, craft and fashion businesses in the Highlands and Islands that are thinking about exporting for the first time or are in the very early stages of exporting.

Key areas covered:

Market Analysis: Why export? Learn the importance of export planning and what to include in your export plan.

  •   Market analysis and planning
  •   Importance of conducting market research
  •   How to research international markets
  •   Sources of advice and information
  •   Target market selection

Market Entry: Once you have selected key target markets, what is the best approach to market entry for your company?

  • Routes to market: Selling direct to consumer including role of international ecommerce, and selling   via trade partners (e.g. retailer, agents, distributors, licencing, strategic partnerships),
  • International marketing and brand promotion,
  • Market visits including role of exhibitions and trade shows.

International finance, contracts and logistics: Learn more about the practical aspects of exporting. In addition to hearing first-hand from a guest speaker about their export experiences, you’ll and complete your own export plan with 1-2-1 support and benefit from insight on:

  •   Basic legal issues including protecting your intellectual property
  •   Export pricing
  •   Budgeting and costing
  •   Agency, distribution and partnership agreements
  •   VAT, customs duties, tariffs and labelling/marking requirements
  •   Currency and getting paid
  •   Incoterms
  •   Contracts and international terms and conditions
  •   Logistics and transportation

For more information or to book, please email us at

T: 01463 244 212

Smart Exporter is an international business skills programme, delivered by Highlands and Islands Enterprise and Scottish Development International, with funding from the European Regional Development Fund.
Please note the course is free of charge, however, as it is a form of State Aid, it could count towards your overall De Minimis allowance.  Each company is allowed a total of 200,000 Euros in de minimis aid over a 3 year period.

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