Augmented Business: Food & Beverage, Tourism & Destinations

29 August 2016

#hellodigital is hosting the ‘Augmented Business Week’, a week long exhibition showcasing Augmented Reality (AR) and Virtual Reality (VR). From 29 August – 2 September, each day includes seminars focused on particular business sectors plus a hands-on exhibit.

Monday 29 August Food & Beverage, Tourism & Destinations

Do you work in the Food & Beverage and/or Tourism & Destinations industry? This seminar will look at how virtual and augmented reality can provide a platform for brands and locations to engage with consumers through things like product activation, online immersive content, engaging exhibits at a destination and ‘virtual tours’.

Tickets and Timing

When you register, please select either Group 1 or Group 2:

Group 1: Attend 13:30-16:00

13:30-14:30 Hands-on access to the exhibition
14:30-15:00 Networking and refreshments
15:00-16:00 Symposium

Group 2: Attend 14:30-17:00

14:30-15:00 Networking and refreshments
15:00-16:00 Symposium
16:00-17:00 Hands-on access to the exhibition

Watch online 15:00-16:00

Every daily seminar will be available to watch live online – register to ‘watch online’ for details.


Richard Ferraro is EVP Sales and Business Development at Catchoom, provider of the world’s most accurate image recognition software and easiest-to-use Augmented Reality tools. He has helped several tech and mobile app startups grow their business and over the last 10 years worked at Golden Gekko (now DMI), the GSMA and co-founded a European version of Foursquare. Richard has specific expertise in Augmented Reality and Image Recognition software, Mobile Apps, Location Services and Tech Startup Growth.

Jonathan Knox leads the development of immersive technology - a field in which he is regarded as an innovation leader - in Soluis, one of Europe’s leading digital creativity organisations that has delivered over 1,300 projects worldwide since 2000. He has 15 years of experience delivering design, digital content creation and immersive projection solutions to a wide variety of entertainment, architecture/design and heritage clientele.

When:  Monday 29 August

Timings: 13:30 - 17:00

Where: #hellodigital, An Lochran, 10 Inverness Campus IV2 5NA

Cost:  Free

To book your place, click here

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