Events

Digital Strategy:Here's the Plan - Free Live Webinar (Digital Tourism Scotland)

29 March 2017

This series of 'Tune Into Tourism Expertise' free live webinars will clearly break down the latest developments in digital tourism and explain how they affect your business directly.

Wednesday 29 March 2017
2.00pm - 2.45pm

Fail to prepare? Prepare to fail! Everyone needs a plan, and in this session, we’ll help you to make
sure that your Social and Digital Media activities are part of a carefully thought out marketing plan,
tailored to target your customers, and achieve your objectives in a measurable way.

From identifying the customer groups; working out what your brand personality is; understanding
how social channels fulfill your customers needs; using search engine optimisation; website review
and planning; as well as seasonal planning and the analytics which will help you to become even
more effective.

Don’t forget to get involved during this session, and ask our experts the specific questions
you need answered, to help you to create and implement the best digital strategy for your business.

Guest Speakers:

Lesley Wood, Digital Marketing and Social Media Consultant, LMW Consulting
www.lmwc.co.uk

Jennifer Kelly, Marketing and Public Relations Manager, Gordon Castle
www.gordoncastlescotland.com

REGISTER AT www.hie.co.uk/tourism-webinars

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