Measuring Digital Return On Investment - Elgin (Digital Tourism Scotland)

28 March 2017

Understand what you can learn from the free analytical tools, what you should measure on a monthly basis, how this can help you plan future marketing activity and what revenue your digital activity is generating.

Tools covered in this detailed session include Google Analytics, the Twitter Analytics dashboard Facebook Insights, Google Search Console, Google Plus Dashboard and Tweetreach.

Attendees should bring their own laptop/tablet and will need their login details to Google, Google Analytics, Facebook and Twitter.

The Outcome

Understanding of free analytical tools and direction on how to maximise usage for measuring return on investment and ongoing management of your digital strategy.

To register for the event, click here

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