Events

Online Persuasive Design - Elgin (Digital Tourism Scotland)

28 February 2017

Persuasive design is a fascinating area; combining human psychology with online marketing and website usability.

As marketers, if we use persuasive design techniques well, we can influence users and subtly change their behaviour that can lead to an increase in online bookings and enquiries.

Attend this compelling awareness event and learn more.

Surgeries - Do you require 1-2-1 advice and hands-on help?

This is a 1-hour session where you will receive advice and/or practical hands on support to resolve your digital marketing challenges. Support may include:

♦ Measuring social media activity across a range of platforms

♦ How to schedule a post on Facebook

♦ Hosting a Hangout on Google Plus

♦ Setting up a LinkedIn Company Page or launching an advertising campaign

♦ Using Hashtags on Twitter

♦ Searching for Social Media Influencers

Eligibility: This event is aimed at tourism businesses operating on business to consumer basis. Attending companies should be interested in improving their digital capabilities. Intermediaries, consultants and suppliers of services are not eligible.

For further information and to register for this event, click here

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