Highlands and Islands Enterprise are running a free full day workshop on how to make the most of e-commerce and social media to market your business most effectively in International markets. This workshop offers participants the ability to learn hands on what matters when trading online and how to make effective use of the myriad of social platforms to grow your business in the most cost effective manner.
Tourism companies in the Highlands and Islands looking to grow their International markets through the use of social media and e-commerce. Businesses attending should have a website and be using social media as a tool currently. Please note places are limited therefore, initially, only one space can be offered per company.
E-commerce changes quickly it is important to have a digital strategy in place. By the end of this workshop you will have started an action plan to help you put this in place for your business.
The course format will be highly interactive and participants should bring along their own laptop/tablet as they will have the opportunity to practise many of the tips/tricks/techniques that they have learned on the course.
The session, run free through the Smart Exporter Programme and in partnership with the Inverness and Loch Ness Tourism BID and Cairngorms Business Partnership, will be delivered by Stephen Whitelaw from Orthic Consulting who has many years of experience working with businesses in the travel sector helping them to develop their digital marketing strategies and increase their awareness on numerous social media platforms. He has worked with a large number of travel companies assisting them with their online e-commerce allowing them to trade online more effectively and has a solid understanding of the industry.
This event is organised as part of Smart Exporter, an international trade skills programme designed to increase skills and knowledge amongst Scottish businesses. This initiative is delivered in the Highlands and Islands by Highlands and Islands Enterprise (HIE) in partnership with Scottish Development International (SDI) with funding from the European Regional Development Fund.
Please note that the course is free of charge, but as it is a form of State Aid on attendance it will count towards your overall De Minimis allowance.