Making and using video – it’s the real thing

27 October 2015

If a picture paints a thousand words then a video must be priceless. Have you considered using video to bring your product to life?

Twenty years ago, tourism businesses spent their marketing budget on press releases, newspaper adverts and flyers. Then, video advertising was an expense very few could afford, but how things have changed! These days video can be accessed on mobile phones and tablets in a couple of clicks, and the added value that sight, sound and motion can bring to your marketing is unquestionable. 

Did you know?
- 96% of people who buy online find video helps in their decision making. 
- 46% of viewers take action after viewing a video online.
- Consumers are 27 times more likely to click on video adverts than static banners.
- By 2017, video will account for 69% of all consumer internet traffic. ‘Video-on-demand’ traffic alone will almost have trebled.

People spend on average an additional two minutes on websites that host videos. Could those two minutes bring you a new customer?

In this webinar our experts will give you an insight into using video to promote your business. As well as hearing about their experiences of producing their own videos, and the results it has brought them, you’ll be able to pick up tips on how to create your own online video content and find out what makes it such a strong marketing tool.

Guest speakers:

Peter Murray, Media Trust

Peter Murray works as Outreach Manager in Scotland for the UK charity, Media Trust.
Peter is a broadcaster, videographer and online journalist with a wide range of experience in training fellow journalists, community organisations, social enterprises and small businesses in digital media skills. He also films and edits programmes for the Community Channel.
When Peter isn’t filming, editing or training he can be found blogging on Peter Murray’s Media -


Frazer Coupland, Outdoor Capital of the UK, No Fuss Events

If you’ve ever wondered what lunatic is responsible for dreaming up and putting on mountain biking events such as the Fort William Endurance Downhill, then wonder no more, because Frazer Coupland is your man. After starting No Fuss Events in 2004 he has gone on to run some of the best events this country has ever seen.

Alongside running No Fuss Events, Frazer works as a project manager at The Outdoor Capital of the UK.  He was a key player in the production of Danny Macaskill’s infamous and incredible YouTube video, The Ridge, a film that has received over thirty seven million views!

Frazer is happiest when at home with his wife and kids, and a wee Benromach Organic after a big day out on his bike with his mates.

Register here

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