Cultural tourism is one of Scotland’s greatest unique selling points. Is your business making the most of this opportunity? As digital continues to make tourism more accessible worldwide the one thing that will always make your business unique is the local culture. Scotland’s cultural offering is a key attraction for holidaymakers choosing Scotland as a holiday destination. More visitors are choosing their holiday destinations based on the variety and quality of the cultural product. 28% of visitors to Scotland specifically come to learn about the Scottish culture and heritage. Are you offering your customers a unique cultural experience? Do you know your local legends?
Our experts will discuss how they use local culture to promote their business. We will delve into the experiences they have had with cultural tourism, what works and what doesn’t. If you want your business to stand out take this opportunity to learn from our guests who have successfully capitalised on their local cultural assets.
Fiona Manson, Coynachie Guest House, Chair of Huntly and District Tourism Action Group (HADTAG)
Fiona and her family run the beautiful guest house at Coynachie and were awarded 4 Star Visit Scotland Quality Assurance; 2014 awarded Taste our Best Award and also World Host Excellence in Customer Service. Their business has grown each year attracting visitors from around the world and a growing number of repeat visitors with excellent customer reviews on various independent travel review sites.
Alongside running her beautiful guest house Fiona is a well-known face in the Huntly community. Fiona is one of the founding members of Huntly and District Tourism Action Group (HADTAG) and in 2009 became the Chair of HADTAG. The main function of her role is representing the area at the Regional Leadership Group which is part of the Aberdeen City and Shire Tourism Partnership.
Fiona has done a huge amount for Tourism businesses and the community of Huntly. A handful of her achievements include creating the Huntly Hairst first food and farming festival and the Huntly Mini Tattoo. She is also the creator and organiser of the Huntly District Traditional Scottish Evenings also known as The Summer Ceilidhs now a firm favourite in the local community and tourism calendar. These cultural events saw Huntly win the 2014 Creative Scotland’s most creative place with a population under 10,000.
As with all of our experts Fiona has very little free time, but on the odd occasion enjoys good food and eating out. She also loves nature, enjoys living in the countryside and watching her children grow up in a beautiful part of Scotland.
Terry Cleaver, Knockando Woolmill
Terry’s background in bookselling has made him appreciate the value and passion that people invest in the place that they live. He has worked in some truly stunning places with historical significance (York, Salisbury, Winchester, and Chichester to name a few) but since arriving in Scotland and in particular Inverness, that passion and sense of belonging was pretty much tenfold to what he’d experienced elsewhere.
Since starting his role at the Knockando Wool Mill back in July 2014 Terry has become a key player in the daily running and development of the business. He has developed a passion for working in partnership with any and all businesses that could complement one another to deliver a brilliant tourism offer to the region.
Even in his spare time Terry is constantly sourcing new customers, new markets and new revenue streams, he finds himself visiting more and more local attractions looking for constant improvement and gaining best practice.
Terry adores cooking and is a complete Rick Stein nut. In between delicious meals he is trying desperately to get fit and wishes to complete a triathlon by the end of 2016.