Advanced Digital Marketing for Tourism – Lochaber

26 October 2018

This advanced level workshop will help those with a good knowledge of digital marketing take their skills and knowledge to the next stage. Focusing on advanced techniques, this session enables delegates to develop digital marketing plans, manage and implement campaigns, and analyse results.

We focus on analysis of results throughout. Learn how great digital customer experience leads to improved performance, an increase in conversion rates, better customer loyalty and improved return on investment. This intensive session will help you see immediate, practical benefits and gain a deeper understanding that will drive better results for your tourism business.

Workshop Content

  • Introduction to the advanced digital marketing process
  • Developing compelling offers based on demand side data
  • Cross channel media planning
  • Creative advertising techniques
  • How to develop a landing page that converts
  • Best practices to analyse results and act on insights

What do I need to bring?

Delegates can bring a device (laptop, tablet, smartphone) to access the tools discussed. Please note that you require a Google account to access some of these tools. Don’t forget to bring a power pack.

Who should attend?

This workshop is aimed at businesses owners and managers with a good knowledge of digital marketing who want to take their skills and knowledge to the next stage. Ideally, delegates should have Google Analytics, Google Ads (formerly Google Adwords), and Search Console already set up.
It may be of benefit but not essential for delegates to have attended one or both of the following workshops beforehand: Digital Boost workshop “Digital Marketing Strategy”, Digital Tourism Scotland workshop “Results-Driven Digital Marketing for Tourism: The Essential Guide.”

What will I learn?

  • How to use an effective digital marketing development process
  • How to select the right digital marketing channels for strong ROI
  • How to develop compelling messages for your different audiences
  • How to generate qualified leads, online bookings or sales transactions
  • How to analyse the results of A/B testing for ongoing business improvement

Book here

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