Doing Business in Germany

26 April 2018

Gain practical advice on entering German markets and developing your business successfully.

Hear first hand from Scottish companies who have successfully entered the market and network with like-minded companies.

We will uncover options and possibilities within the market and you will have the opportunity to meet key market experts.

Why Germany?

  • Germany has a Gross Domestic Product (GDP) of more than €3 trillion. This makes it the largest economy in Europe and the fourth strongest economy in the world
  • It is the 4th largest export market for Scotland
  • It’s a similar market to the UK with similar business risks and requirements
  • Germany has a very strong industrial base
  • It hosts 65% of the world’s international trade fairs
  • English is widely spoken and accepted as a business language
  • Easy access to Eastern Europe
  • There is a strong appetite for important Scottish sectors such as technology, engineering, life sciences, creative and digital services

To help you access the market, we will provide:

  • An overview of the market, including opportunities
  • A case study of a company doing business in Germany
  • Financial considerations
  • Routes to market: finding an agent, distributor or a partner


  • 9.30 Registration & coffee
  • 10.00 Introduction & welcome – Martin Johnson, Regional Head of International and Key Sectors, Highlands & Islands Enterprise
  • 10.10 Market overview and sectoral opportunities – Johannes Augustin, Regional Manager - Central Europe / Nordics, Scottish Development International
  • 10.40 Making German Connections - Michelle Hardie, European Business Services Manager, Enterprise Europe Network
  • 10.55 Chamber support - Ewan Ramsay, Head of International Trade, Inverness Chamber of Commerce
  • 11.05 Coffee
  • *Tourism breakout* see section below
  • 11.25 Experience of the German market – Jacqui Gale, Chief Executive Officer at JG International and GlobalScot
  • 11.40  Exporting support –  Stewart Miller, Export Adviser, Scottish Development International
  • 11.55 Market visit - Kristell Clunie, Scottish Development International
  • 12.05   Q & A facilitated by Stewart Miller
  • 12.30 Networking lunch

**Tourism breakout session**

11.05 – 11.40

  • Market overview and insights - Alison Winkler (Market Manager - North Europe) & Lauren Hogg (Market Executive - North Europe) – 20 mins
  • Questions – 10 mins
  • Case study – Yvette Hogan, Dolphin Spirit - 10 mins

You'll also hear about our proposed market visit to Germany in June 2018.

Spaces are limited so please register now to avoid disappointment.



Back to top