Digital Strategy Workshop for Tourism - Digital Tourism Scotland - Tomintoul

24 November 2016

This workshop will support you in the development of an actionable social and digital media-marketing plan.

Working in a small group with a tutor using pre-prepared templates, delegates will:
1. Learn how social and digital media work in satisfying customer needs
2. Build the business case for using social media

The tourism focused exercises include:

  • Marketing Goal setting
  • Customer Personas fit for social and digital media
  • Brand Persona and guidance for use on social media
  • Social Media Influencers
  • Using appropriate Hashtags
  • Search Engine Optimisation – keyword research
  • Website review/planning
  • Seasonal Content Planning and of course Analytics


To register your interest and book your place, click here

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