SME China Roadshow: Food and Drink

24 May 2016

China-Britain Business Council (CBBC) and the EU SME Centre will host a seminar on exporting food and beverage products to China. The seminar will cover topics such as conducting market research, preparing to export, meeting China's requirements, and distribution networks.

Rafael Jimenez, Business Development Adviser at the EU SME Centre, will join CBBC's Scotland Manager, James Brodie, as well as representatives from Highlands & Islands Enterprise, to deliver a seminar that will give you a solid foundation for planning and managing the export of your products to China effectively.


10:00 - 12:30:  Join us for a roundtable discussion and workshop with advisers from the China-Britain Business Council, the EU SME Centre and Highlands and Islands Enterprise to discuss the current food and drinks market in China and how you can export your products there.  Hear from:

  • Rafael Jiminez, Business Development Advisor, EU SME Centre, who will give an overview of the EU SME Centre and provide information on exporting food and beverages to China, along with selling online to China and information on consumer trends and challenges.
  • James Brodie, Scotland Manager, China-Britain Business Council, who will introduce the China-Britain Business Council and provide an overview of the services available and the upcoming SME China Forum.
  • Jim Anderson, Export Advisor (Food & Drink), Highlands and Islands Enterprise, who will outline the support available from Highlands and Islands Enterprise and Scottish Development International to new and existing exporters in the Highlands and Islands region.

12:30 - 13:15:  Lunch and Refreshments

13:15 - 14:15:  Pre-booked One-to-One meetings

One-to-one meetings (by request) with each of the speakers providing you with the opportunity for further business discussions and specifics about expanding in the region.

This event is FREE of charge





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