Digital Strategy Workshop for Tourism - Digital Tourism Scotland - Boat of Garten

23 November 2016

This workshop will support you in the development of an actionable social and digital media-marketing plan.

Working in a small group with a tutor using pre-prepared templates, delegates will:

1. Learn how social and digital media work in satisfying customer needs
2. Build the business case for using social media

The tourism focused exercises include:

  • Marketing Goal setting
  • Customer Personas fit for social and digital media
  • Brand Persona and guidance for use on social media
  • Social Media Influencers
  • Using appropriate Hashtags
  • Search Engine Optimisation – keyword research
  • Website review/planning
  • Seasonal Content Planning and of course Analytics


Digital Tourism Scotland events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.

To register your interest and book your place, click here

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